I’m sonali agrawal!

Independent UX Consultant
(User Experience & Interface Design)
I design high quality applications with focus not only on how it would look (user interface) but also how it would feel and function (user experience). I have a diverse background in designing solutions for small to mid-size corporates, startups, banking organizations, non-profit, healthcare and e-commerce companies.

Experience Design

Designing is more than just drawing beautiful pictures. It’s all about creating a tangible and memorable experience for the user with the brand.

I will not only help design experience for your product but partner with you as your digital strategist and consultant.


Information Architecture
Notification Strategy Plan

Interface Design

“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” – Paul Rand

I will help you visually guide your user by designing your product’s interface and interactive elements.


Visual Comps
UI Styleguide

Interactive Prototypes

To experience a great product, you need to touch and feel every single point of the product.

I will help you get a full experience and flow of your product before it’s built so that you can test it with your users directly, efficiently and cost-effectively.

Tools I use:

UX Research

A great user experience is empty without data and insights to back it, before and after building your product.

I will be your partner in ongoing and strategic activities of discovery and requirements gathering, exploring the competition, testing and validating concepts/designs and listen to your user’s pain points post product launch.


Competitive Analysis Report
User Testing

Latest project

Kum & Go &Rewards Loyalty App

Kum & Go is a convenience store chain primarily located in the Midwestern United States. I was brought in as a Senior UX Architect Consultant at Mobiquity, Inc. for this project.

#CurrentRead: Book Recommendations

Lately, I’ve been doing a lot of research and studies on Motivation, Habits and Gamification. When it comes to experience designing, I believe these are the most important components that need to be considered.

On Working Remotely

There’s a myth that goes: “working from home is all about doing household chores and taking care of the kids”; but I beg to differ. Working from home requires a lot of motivation, dedication and passion. Yes, these are the 3 most important ingredients that have helped me stay productive and efficient.

UI/UX Resource of the Month: Mobbin

Beginning today, I will be publishing a UI/UX Design Resource every month that will not only feature a design, but also link to a website that I find helpful for patterns or a tool or app that has caught my attention.

Planning an Effective Notification Strategy

As part of my UX (Experience Design) process when working on mobile design projects, I like to provide a list of deliverables.

Be ready – Amazon is ready to take over your closet!

Wait…Didn’t Amazon just buy Whole Foods yesterday? And today they announce the launch of Prime Wardrobe?


Cheryl Chotrani, Pebbles of Hope

“Sonali is an extremely talented and gifted UI/UX designer and an expert problem solver. She worked with me on the creation of a mobile app for a nonprofit I founded called Pebbles of Hope. The app will allow parents of premature babies to submit questions to experts for guidance related to their baby’s care. Sonali was able to organize all the required features into beautifully crafted designs and maintained a keen eye on the user experience throughout the entire process. She is creative, reliable and jumps into all of her projects with passion, dedication and enthusiasm. She is always willing to share her ideas and works tirelessly to find the best design solution to optimize the user experience. Best of all, she is an absolute pleasure to work with. I highly recommend Sonali and would gladly work with her again on any project.

DeAndre & Sona Nixon, iN Education, Inc.

“When Sonali joined our IT team we didn’t know what a great UX designer she was! She immediately took the charge of every project she was involved in; she had done her research and came up with a creative ways on how to improve our website(s) and how to get the work done. Sonali is a great graphic designer, UX developer and we have also discovered her secret passion for writing! We love new look of our website http://zealousness.org/. Our main company website http://ineducationonline.org/ has currently undergone new facelift thanks to Sonali as well! Sonali, thank you for sharing your talent with us! Keep up the great work you are doing.”

Tim Drees, America for Animals

“Sonali really helped the Humane Eating Project app not only with excellent design work but also on the execution side by focusing on clear objectives and working to break through blockers and focusing on a successful outcome.”

Get in touch.

Have a project in mind? Send in the form below with your name, email, approximate budget and message, and I’ll get back with an estimate. Please allow 24 hours for my reply. Looking forward to work with you!

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