Humane Eating Project Landing Page

America for Animals is a new type of animal welfare organization – one that aspires to give everyone the power to help animals. They do this by developing modern tools for advocacy and community organizing. Their tools include apps that enable animal advocates to connect, groups to be more effective, and consumers to make humane choices more easily.

Humane Eating Project (HEP) is a restaurant app (iOS, Android and Web) for people that care about animals.

My Role

User Experience Design
User Interface Design
WordPress Development

The Challenge

HEP needed a landing page to go with the mobile app, which gives users an overview of the features of the app, and links to download the app from the iOS app store and google play store.

My Approach

Keeping in mind the branding of the HEP app, I created wireframes and visual designs for mobile, tablet and desktop highlighting the key features, links, videos and call to actions (for downloading the app) for the landing page. I also helped HEP by building the landing page using WordPress.

Sonali really helped the Humane Eating Project app not only with excellent design work but also on the execution side by focusing on clear objectives and working to break through blockers and focusing on a successful outcome.

Tim Drees

America for Animals