Available for part-time consulting
Available for part-time consulting

Howdy πŸ‘‹πŸ», I'm Sonali Agrawal!

I craft valuable and meaningful product experiences for users while bridging the gap between design & development via design systems.

12+ yrs experience
Product Design
Increasing add-t0-carts & conversions πŸ”
Provi is a B2B single marketplace for alcohol beverage industry where retailers can shop, discover, order and pay, all in one place.
Provi PLP
Product Design
An internal tool for ads management & increasing ads revenue πŸ”
Provi is a B2B single marketplace for alcohol beverage industry where retailers can shop, discover, order and pay, all in one place.
Provi SCH
Product Design
Improving Fetch Rewards core user experience and interface
Fetch Rewards app is all about delight and excitement even at a micro-level. My goal with being on the core user experience team was to keep auditing and finding opportunities for adding delight from a visual standpoint to micro-interactions,
Fetch Rewards Mobile App Design
Product Design
Visualization solution that "maps" built world across the entire construction project lifecycle
Bluebeam Atlas provides the AEC industry an entirely new way to visually organize and unify location-based documents and data by bridging the gap between 3D models and 2D drawings. I was responsible for designing end to end user experiences for desktop and native mobile apps.
Bluebeam Atlas
User Experience Design & Strategy
Redesigning the Kum & Go &Rewards app experience + looking ahead with loyalty 3.0
With &Rewards, convenience store goers can gain access to cash & fuel discounts, exclusive rewards, & great deals!
Kum & Go
Sonali Agrawal

Hi πŸ‘‹πŸ» I'm Sonali Agrawal – Strategist, Designer, Mentor, Design Systems, Entrepreneur and Leader

I craft valuable and meaningful product experiences for users while bridging the gap between design & development via design systems.

UX Certification Badge from Nielsen Norman Group
πŸ‘†πŸ»Bringing positive product impact since 10+ years

selected work

Provi PLP

Increasing add-to-carts &Β conversions
(password protected)

Sponsored content hub - Internal ads & merchandising tool
(password protected)

Provi - Sponsored Content Pages
Fetch Rewards core UX

Improving Fetch Rewards core user experience and interface

Evolving and scaling "Fizz" design system

Provi - Sponsored Content Pages

Visualization solution that "maps" built world across the entire construction project lifecycle

Bluebeam Atlas
Kum & Go

Redesigning the Kum & Go &Rewards app experience + looking ahead with loyalty 3.0

Selected Case Studies

#design-systems
Sr. Product Designer @ Bluebeam
Dec. 2019 - Nov. 2020

AXIS - Atlas Experience Implementation System

Crafting a design language that provides Atlas applications (mobil &Β web with a unified and coherent experience.
#ui
#ux
#strategy
Sr. Product Designer @ Bluebeam
Dec. 2019 - Nov. 2020

Atlas mobile &Β web applications

Improving current experience of the web app for the info keepers and crafting a new mobile app for the info seekers.
#ux
#strategy
Sr. UX Architect @ Mobiquity
Jun 2017 - Dec. 2019

Kum & Go &Rewards App

Redesigning the app to introduce elements of personalization, engagement and delight.

Selected Work ––––––––––––––––––––––––––––––

Provi Logo

Sponsored Content Hub- Ads and Merchandising

Product Design
An internal ad creation tool that helps Suppliers curate a list of selected products and custom storytelling components (responsive web)
Provi - PLP Product Design
Provi Logo

Product Listing Pages

Product Design
Providing the foundation for a list view that allows a retailer to compare products and make better purchasing decisions (responsive web)
Provi - PLP Product Design
Bluebeam

Bluebeam Atlas

Product Design
Building visualization solution that "maps" built world across the entire construction project lifecycle (web & mobile)
Provi - PLP Product Design
Provi Logo

Evolving "Fizz"

Product Design
Leading the efforts of building a design system used by 50+ engineers and 6 designers along with design systems engineer resulting in higher productivity and faster feature development.
Provi - PLP Product Design
Fetch

Evolving "Bones"

Product Design
Build, maintain & evolve a scalable & efficient design system to make the app feel cohesive.
Provi - PLP Product Design
Bluebeam

Evolving "AXIS"

Product Design
A new design system for the Bluebeam Atlas web and desktop application experience
Bluebeam Atlas Design System
Kum & Go

Mobile Ordering & other delights

Product Design
Bringing convenience to-go while earning rewards
Provi - PLP Product Design

EXPERIENCE ––––––––––––––––––––––––––––––

UX Certification Badge from Nielsen Norman Group

Provi

Lead Product Designer (2022 - Current)

Designing end-to-end product experience for alc-bev industry (suppliers and buyers) as well as the creation and evolution of the design system.

Fetch Rewards

Senior Product Designer (2021 - 2022)

Worked on the core product experience. Led the creation, evolution, and maintenance of the design system.

Bluebeam

Senior Product Designer (2020 - 2021)

Designed end-to-end product experiences for the AEC industry. Led the initiative of building AXIS (Design System) from scratch.

10+ years of hands-on product design experience

For more than 10 years, I’ve been designing applications with a focus not only on how it would look (user interface) but also how it would feel and function (user experience).

In all these years, I’ve been honored to work with some amazing companies like Kum & Go, Kaleo, and more not just as a designer, but as a partner combining strategy, design and research to deliver engaging digital products.

Currently working at Provi leading the creation and evolution of Design System, as well as architecting experiences for the suppliers, bars, restaurants and retailers.

Send a message

Expertise

From flowmaps, wireframes and prototypes to visual designs, it’s a never ending journey on the path to expand my expertise.

#design-systems

Design System

Design System
  • Enable shared set of principles and rules to build components (dev.)
  • Increase efficiency and consistency to build faster products at scale (dev.)
  • Reduce design and development cost
  • Build loyalty and trust (customers)
  • Reduce friction and cognitive load for customers
#strategy

Competitive Analysis

Competitive Analysis
  • Get strategic insights into the features, functions, flows, and feelings
  • Inform the design process
  • Know the strengths and weaknesses of your competition
  • Have reliable evidence when making product changes
  • Help focus efforts in a target market
#strategy

Heuristic Evaluation

Heuristic Evaluation
  • Uncover and solve usability problems
  • Focus on specific problems
  • Uncover and solve flow issues on overall customer experience
  • Uncover consistency and standard user experience issues
  • Help customer's recognize, diagnose, and recover from errors.
#strategy

Product Design Planning

Product Planning
  • Create a UX Roadmap
  • Continuous discovery to understand customer's pains and needs
  • Prioritize the customer's pains to be solved
  • Create iteration plans and process
  • Build a cohesive process and design team
#ux

Flowmaps

UX flowmap
  • Understand customer scenarios and journey
  • Get an overview of how a customer would navigate through the product
  • Visually trace the steps the customer takes to complete tasks
  • Understand customer interaction and behavior touchpoints
#ux

Information Architecture

Information Architecture Mapping
  • Get an understanding of how content should be structured
  • Get an understanding of how content should be presented to the customer
  • Craft meaningful and customer-centric taxonomy
  • Get organized content schemes based on customer's context
#ux

Wireframes

UX wireframes
  • Get an understanding of the user flow
  • Get an understanding of the features and functionality first
  • Helps to understand the intent
  • Helps focus on usability
  • Identify how your site/app will handle growth - scalability and flexibility
  • Iterate and save time
#ux

Prototypes

UX prototypes
  • Get a better understanding of the design intent
  • Provide and gather early feedback
  • Help get validation before development
  • Use to test with customers
  • Get a clear idea on the behavior and choreography
  • Iterate and save time
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Selected Work

From flowmaps, wireframes and prototypes to visual designs, it’s a never ending journey on the path to expanding my skillset.

Kum & Go &Rewards App

Improve the current app experience by introducing elements of dynamism, surprise, and delight that would lead to customer engagement.

ATKΒ Digital Twin App

Design a smart application that enables real-time visibility into shipment’s location, predictive analysis for demand forecasting and more.

Pebbles of Hope App

Redesign the app allow medical professionals and parents of preemie babies to be able to communicate and ask/answer any concerns they might have.

Let's Connect

For any work inquiry, project collaboration, consultation and/or partnership, please reach out to me by sending me a message. I'd be happy to help.

Send a message

What they say

Testimonial - Mobiquity
Scott Jaspan - Sr. Experience Director @ Mobiquity
Sonali’s skills and professionalism are always on display when you work with her. She understands the discipline of UX/UI design extremely well and executes them well. Her ability to work as part of team, even while remote, was always amazing. I would highly recommend Sonali to be a part of any team or organization that needs a highly trained, independent, UI/UX specialist.
Testimonial - Provi
Lauren Swainston - Sr. Product Designer @ Provi
Sonali is one of the most passionate designers I've had the pleasure of working with. She cares deeply about her craft and consistently works to further sharpen her skillset. Because of this, along with her innate desire to mentor and support others, she has been a great source of knowledge to the other designers she has worked with, myself included.

Although we worked on different product teams in our time together, it was very apparent that Sonali deeply values her relationships with her product and engineering counterparts, and strives to be a collaborative partner, taking all perspectives into account. This collaboration contributed to a close working relationship with her team.

Whatever opportunities Sonali takes on, she takes on enthusiastically. Whoever gets to be along for her journey will be lucky to work with someone as self-motivated and dedicated as Sonali.
Testimonial - Fetch Rewards
Elizabeth Ann Faucher De Corn - Product Director of Chaos @ Fetch
Sonali is a phenomenal designer with an infectious energy that makes everyone love working with her. She has a sense of urgency that is unbeatable and never once loses sight of the user. She's not afraid to ask questions, always seeking to thoroughly understand product requirements and quickly following up with wireframes and designs that allowed our team to make progress in a short time. I am most impressed with her ability to collaborate with engineers to ensure that our designs are implemented with the highest standard. I cannot recommend Sonali highly enough, I look forward to working again with her in the future!