Connecting business and design to create meaningful and seamless
web and mobile experiences.
I partner with brands, agencies
Howdy! I’m Sonali Agrawal. I design
Everything I design is customer-centric because
In my 10+ years of experience, I’ve been honored to work with some amazing companies like Kum & Go, Kaleo and more.
• Healthcare • E-Commerce • Startups • Non-Profits • Agencies
Using design to solve problems!
Before jumping directly to design, I dedicate time to understand your business, brand and your goals. I will then work together with you on creating a strategic plan to ensure the success of your product.
• Product Management
• Competitive Analysis
• Heuristic Evaluation
• User Research
• User Testing
• Project Planning
Once the strategic plan is in place, I will then work on designing the experience and journey from beginning to end taking into consideration all the use cases and scenarios.
• Information Architecture
• Notification Strategy
• Interaction Design
On designing the experience, I will bring those experiences to life by giving them color, typography and style. I will start with low-fi wireframes and finish with pixel perfect product.
• Style Guide
• Visual Comps
Every project reflects a partnership!
“Sonali is an extremely talented and gifted UI/UX designer and an expert problem solver. She worked with me on the creation of a mobile app for a nonprofit I founded called Pebbles of Hope. The app will allow parents of premature babies to submit questions to experts for guidance related to their baby’s care. Sonali was able to organize all the required features into beautifully crafted designs and maintained a keen eye on the user experience throughout the entire process. She is creative, reliable and jumps into all of her projects with passion, dedication, and enthusiasm. She is always willing to share her ideas and works tirelessly to find the best design solution to optimize the user experience. Best of all, she is an absolute pleasure to work with. I highly recommend Sonali and would gladly work with her again on any project.”
Cheryl Chotrani, Pebbles of Hope
“When Sonali joined our IT team we didn’t know what a great UX designer she was! She immediately took the charge of every project she was involved in; she had done her research and came up with creative ways on how to improve our website(s) and how to get the work done. Sonali is a great graphic designer, UX developer and we have also discovered her secret passion for writing! We love the new look of our website http://zealousness.org/. Our main company website http://ineducationonline.org/ has currently undergone new facelift thanks to Sonali as well! Sonali, thank you for sharing your talent with us! Keep up the great work you are doing.”
DeAndre & Sona Nixon, iN Education, Inc.
“Sonali really helped the Humane Eating Project app not only with excellent design work but also on the execution side by focusing on clear objectives and working to break through blockers and focusing on a successful outcome.”
Tim Drees, America for Animals