Howdy! I’m an Independent UX Consultant focused on creating and designing meaningful and seamless experiences.



Designing patient-centric solutions.


Making shopping painless & personalized.


Designing for good.


Helping up-comers validate and launch.

Design Agencies

Designing for life as a partner.

Kum & Go &Rewards Loyalty App

Improve the current app experience by introducing elements of dynamism, surprise and delight that would lead to customer engagement.


ATK Digital Twin App

Design a proof of concept for a smart application that enables real-time visibility into shipment’s location, predictive analysis for demand forecasting and checks finished goods inventory in stock (factories & warehouses).


Pebbles of hope

Mobile App

Redesign the app to add more features and functionalities that allow medical professionals and parents of preemie babies to be able to communicate and ask/answer any concerns without losing the current branding.




Product Management
Competitive Analysis
Heuristic Evaluation
User Research
User Testing
Project Planning

Experience Design

Information Architecture
Notification Strategy
Interaction Design

Interface Design

Visual Design
Style Guide


“Sonali is an extremely talented and gifted UI/UX designer and an expert problem solver. She worked with me on the creation of a mobile app for a nonprofit I founded called Pebbles of Hope. The app will allow parents of premature babies to submit questions to experts for guidance related to their baby’s care. Sonali was able to organize all the required features into beautifully crafted designs and maintained a keen eye on the user experience throughout the entire process. She is creative, reliable and jumps into all of her projects with passion, dedication, and enthusiasm. She is always willing to share her ideas and works tirelessly to find the best design solution to optimize the user experience. Best of all, she is an absolute pleasure to work with. I highly recommend Sonali and would gladly work with her again on any project.”

Cheryl Chotrani, Pebbles of Hope

“When Sonali joined our IT team we didn’t know what a great UX designer she was! She immediately took the charge of every project she was involved in; she had done her research and came up with creative ways on how to improve our website(s) and how to get the work done. Sonali is a great graphic designer, UX developer and we have also discovered her secret passion for writing! We love the new look of our website Our main company website has currently undergone new facelift thanks to Sonali as well! Sonali, thank you for sharing your talent with us! Keep up the great work you are doing.”

DeAndre & Sona Nixon, iN Education, Inc.

“Sonali really helped the Humane Eating Project app not only with excellent design work but also on the execution side by focusing on clear objectives and working to break through blockers and focusing on a successful outcome.”

Tim Drees, America for Animals

Get in touch.

Have a project in mind? Send in the form below with your name, email, approximate budget and message, and I’ll get back with an estimate. Please allow 24 hours for my reply. Looking forward to work with you!

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