Connecting business and design to create meaningful and seamless

web and mobile experiences.

I partner with brands, agencies and startups combining strategy, design and research to deliver engaging digital products.

Howdy! I’m Sonali Agrawal. I design high quality applications with focus not only on how it would look (user interface) but also how it would feel and function (user experience). 

Everything I design is customer-centric because eventually it’s the customer who has to engage with the end product.

In my 10+ years of experience, I’ve been honored to work with some amazing companies like Kum & Go, Kaleo and more.


• Healthcare • E-Commerce • Startups • Non-Profits • Agencies


Using design to solve problems!


Before jumping directly to design, I dedicate time to understand your business, brand and your goals. I will then work together with you on creating a strategic plan to ensure the success of your product.

• Product Management

• Competitive Analysis

• Heuristic Evaluation

• User Research

• User Testing

• Project Planning

Experience Design

Once the strategic plan is in place, I will then work on designing the experience and journey from beginning to end taking into consideration all the use cases and scenarios.

• Information Architecture

• Sitemaps

• Flowmaps

• Notification Strategy

• Wireframes

• Interaction Design

Interface Design

On designing the experience, I will bring those experiences to life by giving them color, typography and style. I will start with low-fi wireframes and finish with pixel perfect product.

• Style Guide

• Visual Comps


Every project reflects a partnership!

Kum & Go &Rewards Loyalty App

Kum & Go Mobile App UX Design

Improve the current app experience by introducing elements of dynamism, surprise, and delight that would lead to customer engagement.

My Role: Experience Design (UX)

ATK Digital Twin App


ATK Twin App UX Design

Design a smart application that enables real-time visibility into shipment’s location, predictive analysis for demand forecasting and more.

My Role: Experience & Interface Design (UI/UX)

Pebbles of Hope App


POH_Android UX Case Study

Redesign the app allow medical professionals and parents of preemie babies to be able to communicate and ask/answer any concerns they might have.

My Role: Experience & Interface Design (UI/UX)


“Sonali is an extremely talented and gifted UI/UX designer and an expert problem solver. She worked with me on the creation of a mobile app for a nonprofit I founded called Pebbles of Hope. The app will allow parents of premature babies to submit questions to experts for guidance related to their baby’s care. Sonali was able to organize all the required features into beautifully crafted designs and maintained a keen eye on the user experience throughout the entire process. She is creative, reliable and jumps into all of her projects with passion, dedication, and enthusiasm. She is always willing to share her ideas and works tirelessly to find the best design solution to optimize the user experience. Best of all, she is an absolute pleasure to work with. I highly recommend Sonali and would gladly work with her again on any project.”

Cheryl Chotrani, Pebbles of Hope

“When Sonali joined our IT team we didn’t know what a great UX designer she was! She immediately took the charge of every project she was involved in; she had done her research and came up with creative ways on how to improve our website(s) and how to get the work done. Sonali is a great graphic designer, UX developer and we have also discovered her secret passion for writing! We love the new look of our website Our main company website has currently undergone new facelift thanks to Sonali as well! Sonali, thank you for sharing your talent with us! Keep up the great work you are doing.”

DeAndre & Sona Nixon, iN Education, Inc.

“Sonali really helped the Humane Eating Project app not only with excellent design work but also on the execution side by focusing on clear objectives and working to break through blockers and focusing on a successful outcome.”

Tim Drees, America for Animals

Get in touch.

Have a project in mind? Send me an email at Please allow 24 hours for my reply. I look forward to working with you!